Taking your business in the right direction....
Market research, strategy and development for technology companies
Clarify
What are your potential markets? Who are your potential customers and partners? What are their concerns? Why, how, and where could they benefit from your products? How are their perceptions changing? What do they see as alternatives? As an independent third-party, I can find out. I know how to ask good questions and to listen.... listen with empathy. And I find out all kinds of great information that is frequently surprising, even to me. And I've been doing this for a long time....
Create
I leverage dozens of years of marketing experience to develop, crystallize and distill your value proposition into your brand and marketing messages that are highly relevant to your potential customers. These messages succinctly describe your unique characteristics and benefits that resonate with your customers and distinguish you from alternatives. These brand characteristics and benefits are interwoven into all of your communications.
Compel
Based on your target markets, we pick appropriate media (mobile, online, offline, social) and content to develop demand generation campaigns (direct marketing, advertising, telemarketing, PPC, SEO, affiliate programs, etc). With right content placed in the right media, we engage potential customers and partners and compel them to get engaged with your products and services.
Connect
From my career in sales and from scheduling hundreds of blind interviews, I know that the more people I contact, the higher are my chances of closing the deal. The trick is honing the message and the audience, so that they connect and learning from successes and mistakes. I know how to make it work. Let me show you how...
“Tatyana’s contributions at all levels from basic concept formation to go to market execution have been invaluable in the success of all of the endeavors which we have participated together. All you have to do is point her in the direction you want to go and rest assured that the results will be fast, detail oriented and outstanding. Her ability to grasp complex technical concepts and simplify them to their market essentials is one of her strongest traits. She has outstanding written and verbal communication skills.”