Brillianta's 15-year anniversary

After a few congratulatory messages on LinkedIn this week, I realized that it’s been 15 years since I started Brillianta – a pretty impressive personal milestone and the longest job I’ve ever held. 

No surprises here. Brillianta is a reflection of what I enjoy the most – technology, strategy, research, and communications, helping clients to make better decisions and to achieve their goals. With voice-of-the-customer research, win/loss analysis, customer surveys and other custom research programs, we are helping to establish and monitor clients' KPIs. We also help with communications by developing customer case studies,brochures, and technical whitepapers, demonstrating end customer results. 

I have learned a great deal from my clients and have really enjoyed working with them. I hope to continue learning, and to have even more fun in the next 15 years. Thanks to my clients for your business and thanks to everyone for your congratulatory messages and likes

Whisper Reference program systematically gathers information from field sales to refine and better communicate your business value

Brillianta's Whisper Reference program is specifically designed around the second point in McKinsey's Communication Tips for B2B Suppliers, which is to systematically gather customer information from your fields sales organization to "Use the Feedback from Your Frontend," , so that you can accomplish points # 1  "Tell a Different Story" and #3 "Deliver a Consistent Brand Message." 

Here is the link to McKinsey's report

http://financesonline.com/mckinsey-b2b-report-reveals-the-key-factors-in-effective-communication-with-clients/

12 win-loss analysis questions that increase revenue

12 win-loss analysis questions that increase revenue

Here is the list of 12 key questions and examples of how you can use win-loss analysis to grow your business:

Three key ingredients for online logo design

Three key ingredients for online logo design

Three key ingredients of online logo design:

  1. Simple square image that ties into the logo that can be used on social media sites and as a favicon
  2. Easy-to-read font that works, when shrunk for the web site
  3. Get lots of feedback and trust your gut - don't settle for something you don't love. And if all else fails, throw away what you have and start over. 

Call tracking improves marketing effectiveness

Call tracking improves marketing effectiveness

TeleSure's virtual phone system lets you learn better from past experience and fine-tune your marketing to get you better results over time.