Brillianta's Whisper Reference program is specifically designed around the second point in McKinsey's Communication Tips for B2B Suppliers, which is to systematically gather customer information from your fields sales organization to "Use the Feedback from Your Frontend," , so that you can accomplish points # 1  "Tell a Different Story" and #3 "Deliver a Consistent Brand Message." 

Here is the link to McKinsey's report

http://financesonline.com/mckinsey-b2b-report-reveals-the-key-factors-in-effective-communication-with-clients/