I received my fiftieth - WOW! - statement of work from New Heights Research, one of my long-term clients. This means my 50th market research and strategy project with them.
How do you design a good survey?
It helps to think of a survey as a story: a series of interactions that encourages your responder to tell his or her story using your survey.
Here is the list of 12 key questions and examples of how you can use win-loss analysis to grow your business:
Lesson learned: limit the number and scope of the open-ended questions, since those could not be easily summarized in bars and charts.