Brillianta's 15-year anniversary

After a few congratulatory messages on LinkedIn this week, I realized that it’s been 15 years since I started Brillianta – a pretty impressive personal milestone and the longest job I’ve ever held. 

No surprises here. Brillianta is a reflection of what I enjoy the most – technology, strategy, research, and communications, helping clients to make better decisions and to achieve their goals. With voice-of-the-customer research, win/loss analysis, customer surveys and other custom research programs, we are helping to establish and monitor clients' KPIs. We also help with communications by developing customer case studies,brochures, and technical whitepapers, demonstrating end customer results. 

I have learned a great deal from my clients and have really enjoyed working with them. I hope to continue learning, and to have even more fun in the next 15 years. Thanks to my clients for your business and thanks to everyone for your congratulatory messages and likes

Whisper Reference program systematically gathers information from field sales to refine and better communicate your business value

Brillianta's Whisper Reference program is specifically designed around the second point in McKinsey's Communication Tips for B2B Suppliers, which is to systematically gather customer information from your fields sales organization to "Use the Feedback from Your Frontend," , so that you can accomplish points # 1  "Tell a Different Story" and #3 "Deliver a Consistent Brand Message." 

Here is the link to McKinsey's report

http://financesonline.com/mckinsey-b2b-report-reveals-the-key-factors-in-effective-communication-with-clients/

I'm not a liar - I just forgot to check my blog image on Social Media

On Friday, I wrote a blog about relationships with customers and posted it to Facebook and LinkedIn, without setting an image on that blog. It's the first time I did a blog post since my logo redesign.

Squarespace, my hosting / web site design service, tried to help me with more visually-appealing posts and cropped my logo to fit the square image necessary for social media sites.  Except for the way that they cropped my logo left lots of room for improvement....  Ooops!

How SquareSpace cropped my logo...

Lesson learned: Check that blog image on social media sites!

So, I went back to every blog post on my site and set a better image than what robots at Squarespace generate for me...

Three key ingredients for online logo design

Three key ingredients of online logo design:

  1. Simple square image that ties into the logo that can be used on social media sites and as a favicon
  2. Easy-to-read font that works, when shrunk for the web site
  3. Get lots of feedback and trust your gut - don't settle for something you don't love. And if all else fails, throw away what you have and start over. 
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Call tracking improves marketing effectiveness

TeleSure's virtual phone system lets you learn better from past experience and fine-tune your marketing to get you better results over time. 

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